Gulf Oil Corporation, a Hinduja Group company, has made an aggressive bid to augment its presence in the passenger car motor oil (PCMO) segment by launching three new engine oils to cater to the premium and top-end passenger car segment.
The three products are Gulf MAX Supreme 20W-50, Gulf
MAX Supreme 5W-30 & Gulf MAX TD 15W-40. The special feature of these products has been encapsulated as MX 4 technology which offers the benefits of extended engine life, enhanced engine cleanliness, superior engine protection.
Ravi Chawla, President – Lubes Business, Gulf Oil Corporation Limited said, “The passenger cars segment is doing well and has been registering growth even in these challenging times. With the economy showing signs of recovery, the segment is expected to witness attractive growth. With Gulf Multi G 20W-50 already well entrenched in the mass based entry level segment of passenger cars, Gulf Oil is launching three new products to cater to the newly emerging premium and top- end segment of petrol engine passenger cars as well as all diesel engine passenger cars and utility vehicles.”
Dr. Y. P. Rao, global technology manager, Gulf Oil International says, “The strong and diverse global portfolio of passenger car motor oils of Gulf Oil International consisting of flagship brands like ‘Gulf Formula’ and ‘Gulf MAX’ are backed by approvals from major international Car manufacturers like Mercedes Benz, Volkswagen, BMW, Renault, Porsche etc and American Petroleum Institute (API) against their latest specifications”.
Dr. Rao further adds “In continuation of our efforts to bring the global technology to address the local needs, these three products are being brought to India to address the evolving engine oil requirements.”
Gulf Oil Corporation Limited (GOCL), part of the Hinduja Group of companies, is an established player in the lubricants market in India and markets a wide range of products/services for the automotive business including lubricants, car care, filters and lubrication systems. GOCL also has other divisions operating in the areas of mining/contracts, explosives, bulk pharmaceuticals & real estate.